Web design, Shrewsbury SY1
Web Design in Shrewsbury for Restaurants, Cafés, Bars and Pubs
Websites, local search and branding for the restaurants, cafés, bars and pubs of Wyle Cop, the Square, Butcher Row, the Market Hall, the Quarry and Frankwell, built by a twenty-year hospitality operator who comes up from London by train through Birmingham.
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Up Wyle Cop
Shrewsbury, front by front
Six quarters of the town as six timber fronts, with the shuts between them.
Scroll to walk up the hill
Swipe sideways to walk up the hill
Wyle Cop and the English Bridge
The long hill of independents, the coaching inns and the bridge.
AI-generated illustration The Square, High Street and Pride Hill
The Old Market Hall, the shops and the lunch trade.
Butcher Row, Fish Street and the shuts
The timber-framed lanes, the small restaurants and the passages between.
AI-generated illustration The Market Hall, Mardol and Claremont Street
The food stalls upstairs, the bars and the evening trade.
The Quarry, the Dingle and the riverside
The park in the loop of the Severn, the flower show and Theatre Severn.
AI-generated illustration Frankwell, Abbey Foregate and the Flaxmill
The Welsh Bridge, the Abbey and the mill with the iron frame.
Shrewsbury as a market
Shrewsbury eats up Wyle Cop and round the Market Hall
The year
- The Flower Show in August
- The Food Festival in June
- The Folk Festival
- A Saturday at the Market Hall
- The Town at home at the Meadow
- Christmas in the Square
Shrewsbury sits inside a loop of the Severn, and the old town's trade is inside the loop with it. Wyle Cop climbs from the English Bridge past the coaching inns and a long run of independents; the Square, High Street and Pride Hill are the Old Market Hall, the shops and the lunch trade; Butcher Row, Fish Street and the shuts, the town's word for its passages, are the timber-framed lanes and the small restaurants; the Market Hall, Mardol and Claremont Street are the food stalls upstairs, the bars and the evening trade; the Quarry and the Dingle are the park, the flower show and Theatre Severn across the water; and Frankwell, Abbey Foregate and the Flaxmill are the Welsh Bridge, the Abbey and the mill with the iron frame. The Food Festival in the Quarry in June, the Flower Show in August, the Folk Festival at the end of the same month, Shrewsbury Town at the Meadow and Christmas in the Square set the calendar.
- Who eats where
- The cafés, the delis and the restaurants of Wyle Cop, the coaching inns and their dining rooms, the coffee counters and the lunch places of the Square and Pride Hill, the small restaurants and the wine bars of Butcher Row and Fish Street, the food stalls and the counter kitchens of the Market Hall, the bars of Mardol and the riverside pubs by the Welsh Bridge, the pre-theatre tables of Frankwell, the pubs of Abbey Foregate and Coleham, and the dining pubs and the farm shops on the roads out to Church Stretton, Ellesmere and the Welsh border.
- When
- A Saturday at the Market Hall and the stools that fill by noon, the visitors who walk the shuts with a camera from Easter to October, a show at Theatre Severn and the tables before it, the Food Festival in June and the Flower Show in August when the Quarry is the whole town, the Folk Festival on the bank holiday, the Town at home and the pubs on the way to the Meadow, the regatta days on the river, Christmas in the Square, and the quiet Mondays of February when the town eats with itself.
- Getting there
- Shrewsbury station, under the castle, is where the lines from Birmingham and Wolverhampton, Chester, Crewe and Manchester, Cardiff and the Welsh coast all meet; from London it is about two and a half hours from Euston with one change. The A5 and the A49 ring the town, the M54 brings the Midlands, the park and ride sites at Harlescott, Meole Brace and Oxon keep cars out of the loop, the English Bridge and the Welsh Bridge are the two old ways in, and the spires of St Mary's and St Alkmund's stand above every street.
What a Shrewsbury restaurant website has to do
The shuts hide you, so the map has to find you
Some of the town's rooms are down a passage a visitor walks straight past.
Wyle Cop is read about before it is walked
The visitor has seen the lists of independents and the Market Hall write-ups before the train gets in, and arrives with two or three names.
Flower Show week and the festivals need a page of their own
The town fills three times between June and the end of August, and the whole county comes with it.
Say Wyle Cop, Butcher Row, Mardol or Frankwell
A search for dinner in Shrewsbury could mean a coaching inn on Wyle Cop, small plates off Butcher Row, a bar on Mardol or a table before the theatre in Frankwell, and they are different evenings and different money.
What we do, how we do it, what you get
Built from the kitchen outwards by someone who has run one
EDC's founder spent twenty years running hospitality operations before founding the consultancy in June 2024. A Shrewsbury site starts with the menu, the sittings and the margin, and only then with the design that sells them on Wyle Cop or in the Market Hall.
On the floor
- Menu and marginThe menu costed line by line and priced against your margin before it is designed.
- Service flowSittings, turn times and the festival-week plan decided before the booking system is switched on.
- Allergens and specsAn allergen matrix and recipe spec sheets the kitchen works from and the website can quote.
- Team and standardsOpening checklists and service standards written for the people who will run the room in Flower Show week.
On the screen
- The websiteMobile first, fast on a phone in a shut with one bar of signal, a menu Google can read, the table bookable in two taps.
- Local searchThe Google Business Profile corrected to the street and the shut, listings matched to it, reviews answered.
- BrandA logo, palette, type, menus and signage files that look the same on the door, the table and the phone.
- Email and socialA customer email system and a social plan that say what is on this week, kept current by someone who knows the kitchen.
What you get
- A written scopeMapped to a figure on the pricing page before anything is built
- A site you ownOn your own domain, with the files and the logins
- A menu Google can readNot a PDF: dishes, prices and allergens as text
- A profile that matchesThe Google Business Profile corrected to the site, street by street
- A booking pathThat works on a phone between the Square and the door
- One person to callAli, the founder, from the first call to launch and after
Website packages, in pounds
- Starter£1,650one-offPerfect for small businesses just getting started online
- Pro£2,950one-offIdeal for established businesses needing more features
- Standard£5,800one-offMid-range option for growing businesses
- Premium£6,500one-offMulti-location or high-end venues
The same in every area EDC works. What each package includes is on the pricing page.
Other prices
- Local VisibilityLocal SEO£850per month
- Growth SEOLocal SEO£1,550per month
- Full Brand KitBranding£1,850one-off
- Menu EngineeringMenu£2,500one-off
- Quick ZoomAudit£450one-off
- Social Media – StarterSocial£850per month
How it works
A thirty-minute call
You talk to Ali about the venue and the trade you want more of.
A written scope
What will be built, mapped to a figure on the pricing page.
The build
Built mobile first and reviewed with you at each stage.
Launch and after
Go live, listings checked, then the support period of your package.
Questions people ask
Web design in Shrewsbury: the questions people ask
How much does web design cost in Shrewsbury?
From £1,650 for Website – Starter, the same in Shrewsbury as anywhere EDC works. The pricing page lists every package and what it includes.
Do you design websites for businesses in Shrewsbury other than restaurants?
EDC builds for the food and drink trade: restaurants, cafés, bars, pubs, tea rooms, bakeries and delis. A site for a stall in the Market Hall or a restaurant on Wyle Cop is built by someone who has run one.
Who designs restaurant websites in Shrewsbury?
Epicurean Digital Consultants, based in Wimbledon in London and working in Shrewsbury by train and by video call, founded in June 2024 by Ali Solak after twenty years running hospitality operations.
Do you cover Church Stretton, Ludlow, Oswestry and Telford as well as the town centre?
Yes. Bayston Hill, Church Stretton, Wem, Ellesmere, Oswestry, Ludlow and Telford are part of the same county trade as Wyle Cop, and the local search work names the street and the town as well as Shrewsbury, so the right people find the door.
Do you need to visit the restaurant?
One visit is usual at the start, to see the room, the kitchen and the walk from the station or the Square; the rest is by video call and email. Shrewsbury is about two and a half hours from Euston with one change, so a visit takes a day.
Where this page's design comes from
Maris, one of the concept sites in the Web Portfolios
This page borrows that demo's sideways walk: a place you move through horizontally, here six timber fronts up Wyle Cop with the photographs hung in the shuts between them. It is a concept site with a fictional brand; no business on it is real.
A website that knows Wyle Cop from Mardol and Flower Show week from a quiet Monday in February
Everything EDC does, for Shrewsbury and everywhere else