Web design, Aberdeen AB10
Web Design in Aberdeen for Restaurants, Cafés, Bars and Pubs
Websites, local search and branding for the restaurants, cafés, bars and pubs of Union Street, the West End, Old Aberdeen, Rosemount, the harbour and the beach, built by a twenty-year hospitality operator who comes up from London by plane or the sleeper.
Aberdeen, block by block
- Block 01
Union Street and the Merchant Quarter
The Green, Belmont Street and the office lunch.
- Block 02
The West End
Thistle Street, Rose Street and the Friday tables.
- Block 03
Old Aberdeen
The High Street, the university and the students.
- Block 04
Rosemount
The cafés, the delis and the Sunday brunch.
- Block 05
The harbour and Footdee
The fish, the ferries and the old village.
- Block 06
The beach and the Esplanade
The Boulevard and the long summer light.
Aberdeen as a market
Aberdeen eats in the West End and drinks on Belmont Street
Aberdeen's trade is built like the city, in granite blocks. Union Street and the Merchant Quarter are the centre: the Green, Belmont Street's bars, the Saturday shoppers and the office lunch; the West End is Thistle Street, Rose Street, Chapel Street and Holburn, the restaurants and the cocktail bars the city books for a Friday; Old Aberdeen is the High Street, the university and the students in term; Rosemount is the neighbourhood of cafés, delis and the Sunday brunch; the harbour and Footdee are the fish, the ferries and the old village at the pier; and the beach is the Esplanade, the Boulevard and the long light of a summer evening. The oil and gas trade sets the week, Monday to Thursday in the hotels and the restaurants around Union Square and the West End, and the offshore rotations send a crowd out and bring one home every fortnight; the university's terms, Pittodrie on a Saturday, the arena at the airport and the Christmas Village in Union Terrace Gardens set the rest of the calendar.
- Who eats where
- Restaurants and cocktail bars on Thistle Street, Rose Street and Chapel Street, the bars and late venues of Belmont Street and the Green, hotel dining rooms and chains around Union Square and Union Street, cafés, delis and brunch rooms in Rosemount and along Rosemount Place, the student cafés and pubs of Old Aberdeen's High Street, fish restaurants and the harbour bars by the quay and Footdee, the beach cafés and the family restaurants on the Esplanade, and the tea rooms and bakeries the city has kept on every granite street.
- When
- Monday to Thursday on expenses in the West End and the hotels, Friday and Saturday nights on Belmont Street and Thistle Street, Saturday brunch in Rosemount, Sunday lunch at the beach, the fortnightly change of offshore crews, Pittodrie on a Saturday, the university's terms from September, the Highland Games in June, concert nights at the arena by the airport, the long light of June and July on the Esplanade, and the Christmas Village in Union Terrace Gardens from late November.
- Getting there
- Aberdeen station brings the trains from Edinburgh, Glasgow and Inverness and the sleeper from London, Dyce airport brings London in an hour and a half and the helicopters to the rigs, the harbour brings the ferries from Orkney and Shetland, the bypass brings the car trade round the city, and the A90 and the A96 bring Aberdeenshire in on a Saturday.
- The Monday-to-Thursday trade
- Pittodrie on a Saturday
- The Highland Games, June
- Crew change fortnight
- The Christmas Village, Union Terrace Gardens
- A July evening on the Esplanade
What an Aberdeen restaurant website has to do
The weekday trade books from a desk
The oil and gas week fills the West End from Monday to Thursday with tables booked by an assistant from an office or a hotel desk.
Say which Aberdeen
A search for dinner in Aberdeen could mean Thistle Street, Rosemount or the beach, and they are different evenings and different money.
Crew change is a fortnightly rush
Every other week a crowd comes ashore with a pay packet and a free evening, and another flies out early.
Summer light, winter dark
A July evening on the Esplanade runs until eleven; a January one is dark by half past three.
What we do, how we do it, what you get
Built from the kitchen outwards by someone who has run one
EDC's founder spent twenty years running hospitality operations before founding the consultancy in June 2024. An Aberdeen site starts with the menu, the sittings and the margin, and only then with the design that sells them on Thistle Street or at the beach.
On the floor
- Menu and marginThe menu costed line by line and priced against your margin before it is designed.
- Service flowSittings, turn times and the weekday-expenses plan decided before the booking system is switched on.
- Allergens and specsAn allergen matrix and recipe spec sheets the kitchen works from and the website can quote.
- Team and standardsOpening checklists and service standards written for the people who will run the room on a Friday.
On the screen
- The websiteMobile first, fast on a phone between Union Square and the door, a menu Google can read, the table bookable in two taps.
- Local searchThe Google Business Profile corrected to the street and the quarter, listings matched to it, reviews answered.
- BrandA logo, palette, type, menus and signage files that look the same on the door, the table and the phone.
- Email and socialA customer email system and a social plan that say what is on this week, kept current by someone who knows the kitchen.
- A written scopeMapped to a figure on the pricing page before anything is built.
- A site you ownOn your own domain, with the files and the logins.
- A menu Google can readNot a PDF: dishes, prices and allergens as text.
- A profile that matchesThe Google Business Profile corrected to the site, street by street.
- A booking pathThat works on a phone between the station and the door.
- One person to callAli, the founder, from the first call to launch and after.
Website packages, in pounds
- Starter£1,650one-offPerfect for small businesses just getting started online
- Pro£2,950one-offIdeal for established businesses needing more features
- Standard£5,800one-offMid-range option for growing businesses
- Premium£6,500one-offMulti-location or high-end venues
The same in every area EDC works. What each package includes is on the pricing page.
- Local VisibilityLocal SEO£850per month
- Growth SEOLocal SEO£1,550per month
- Full Brand KitBranding£1,850one-off
- Menu EngineeringMenu£2,500one-off
- Quick ZoomAudit£450one-off
- Social Media – StarterSocial£850per month
How it works
- Step 01
A thirty-minute call
You talk to Ali about the venue, the trade you want more of, and what the current site does and does not do.
- Step 02
A written scope
What will be built, mapped to a figure on the pricing page.
- Step 03
The build
Structure, copy, menus, booking and the local search set-up, built mobile first and reviewed with you at each stage.
- Step 04
Launch and after
Go live, Google Business Profile and local listings checked, then the support period of the package you chose.
Questions people ask
Web design in Aberdeen: the questions people ask
How much does web design cost in Aberdeen?
The same as anywhere EDC works. Website – Starter is £1,650, Website – Pro £2,950, Website – Standard £5,800 and Website – Premium £6,500, one-off figures in pounds. The pricing page lists what each includes. Local SEO is separate, from £850 per month.
Do you design websites for businesses in Aberdeen other than restaurants?
EDC builds for the food and drink trade: restaurants, cafés, bars, pubs, hotel dining rooms, bakeries and delis. A site for a Thistle Street restaurant or a Rosemount café is built by someone who has run one.
Who designs restaurant websites in Aberdeen?
Epicurean Digital Consultants, based in Wimbledon in London and working in Aberdeen by plane, by the sleeper and by video call, founded in June 2024 by Ali Solak after twenty years running hospitality operations. You deal with Ali directly, not an account manager.
Do you cover Old Aberdeen, Rosemount and the beach as well as the centre?
Yes. Old Aberdeen, Rosemount, Footdee, the Esplanade and the villages along the coast are part of the same trade as Union Street, and the local search work names the quarter and the street as well as the city, so the right people find the door.
Do you need to visit the restaurant?
One visit is usual at the start, to see the room, the kitchen and the walk from the station or the car park; the rest is by video call and email. Aberdeen is an hour and a half from London by air, so a visit is a day, not a week.
How long does a restaurant website take?
A Starter site is usually live within a few weeks of the written scope; a Standard or Premium site with menus, booking and local search set-up takes longer. The scope gives the date before anything is built.
Where this page's design comes from
Studio Nord, one of the concept sites in the Web Portfolios
This page shares Studio Nord's oversized type and hard grid, here cut from granite: blocks, mortar lines and a harbour board that decodes as you scroll. It is a concept site with a fictional brand, built to show what a site can feel like; it is not a client and no business on it is real.
A website that knows Thistle Street from the Esplanade and a crew-change Friday from a quiet Tuesday
Everything EDC does, for Aberdeen and everywhere else
One operator, the whole trade: the site, the search, the menu, the room
- WebsitesDesign, build and launchA site built from the menu outwards, mobile first, with a booking path that works on a phone.
- Local searchGoogle and the AI answersThe Google Business Profile corrected, listings matched, the page a model can quote.
- Menu and marginCosted before it is designedMenu engineering: every dish costed, priced against your margin, laid out to sell.
- Opening a venueThe playbooksConcept to first service, step by step, for restaurants, cafés, pubs and bars.
- Staff and standardsTraining and checklistsOpening checklists and service standards written for the people who run the room.
- AppsTools we builtForecasting, menus, CVs and more, made for operators by an operator.
- MiseBooks, kits and templatesPlaybooks, calculators, spec sheets and the novels, from the shop.
- EDC AcademyVideo lessonsShort lessons for hospitality owners on the website, the numbers and AI.
- The PassEvery TuesdayUK hospitality and AI news in one email a week; confirm by email, leave any time.