When your menu is too big
What happens when a menu offers too many choices, and how to think about how many dishes it should carry.
Made with AI YouTube labels this video: “Content was made with AI”.
Nothing loads from YouTube until you press play. The video then plays from YouTube in privacy-enhanced mode — see our cookie policy.
What you’ll learn
- Why more choice doesn't automatically mean happier customers
- How the number of options affects choosing and ordering
- How to think about how many items a menu should have
- What menu engineering is
About this lesson
Many restaurant owners believe more menu choices mean happier customers.
In reality, too many options create decision fatigue, slower ordering, and lower profits.