Skip to content

Profit & Pricing · Lesson 7 of 7

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

How many customers you need to break even

A simple sum for your daily break-even covers, and the question to ask once you have the number.

2:33 Published Watch on YouTube

Made with AI YouTube labels this video: “Content was made with AI”.

Nothing loads from YouTube until you press play. The video then plays from YouTube in privacy-enhanced mode — see our cookie policy.

What you’ll learn

  • The three figures you need: monthly fixed costs, contribution per customer and trading days
  • How to turn them into break-even covers per day
  • Why that number is a floor, not a target
  • Testing it against your location, capacity, opening hours and demand

About this lesson

Before you open a restaurant, café or coffee shop, you need to know your break-even covers.

How many customers do you actually need every day just to break even?

In this EDC Tuesday Masterclass, Ali Solak explains a simple restaurant break-even calculation:

£30,000 monthly fixed costs
£10 contribution per customer
26 trading days

£30,000 ÷ £10 = 3,000 customers per month

3,000 ÷ 26 = approximately 115 covers per day

That's 115 customers every day just to break even.

Not to make a profit.
Not to pay yourself a big salary.
Not to celebrate opening night.

Just to stand still.

And if you're already operating, you should know your break-even covers too.

Your Business Check:

Monthly fixed costs
÷ contribution per customer
÷ trading days
= break-even covers per day

Use your own numbers.

Then ask the uncomfortable question:

Can your location, capacity, opening hours and customer demand realistically deliver that number?

This is practical restaurant financial planning — not generic hospitality advice.