Web design, Blackpool FY1
LancashireWeb Design in Blackpool for Restaurants, Cafés, Bars and Pubs
Websites, local search and branding for the restaurants, cafés, bars and pubs of the Promenade, Church Street, Queen Street, South Shore, Bispham and Stanley Park, built by a twenty-year hospitality operator who comes up from London on the West Coast Main Line.
Blackpool, street by street
Six stretches of Blackpool, one board each
Each board is a stretch of town and the trade it does.
The Promenade and the Golden Mile
the Tower, the piers and fish and chips on the sea wall
Church Street and the Winter Gardens
the food hall, the theatre crowd and the conference weeks
Queen Street and Blackpool North
the late bars, the station and the new hotels
South Shore and the Pleasure Beach
the rides, the guest houses and the summer families
North Shore, Bispham and Cleveleys
the cliff-top hotels, the tram north and the quieter tables
Stanley Park, Whitegate Drive and Layton
the park café, the neighbourhood restaurants and Sunday lunch
Blackpool as a market
Blackpool feeds the Prom all summer and itself all year round
Blackpool's trade runs along the seafront and two streets back from it.
The Promenade and the Golden Mile are the Tower, the piers, the arcades and fish and chips eaten on the sea wall; Church Street, Abingdon Street and the Winter Gardens are the food hall in the old market, the theatre crowd and the conference weeks; Queen Street, Talbot Road and Blackpool North are the late bars, the station and the new hotels; South Shore, Waterloo Road and the Pleasure Beach are the rides, the guest houses and the summer families; North Shore, Bispham and Cleveleys are the cliff-top hotels, the tram north and the quieter tables; and Stanley Park, Whitegate Drive and Layton are the park café, the neighbourhood restaurants and the Sunday lunches the town keeps for itself. The Illuminations from the switch-on to the new year, the Air Show over the sea in August, the dance festival at the Winter Gardens in May, the fireworks championship in the autumn, a Tangerines Saturday at Bloomfield Road and a season that starts at Easter set the calendar.
The calendar
- The Illuminations, switch-on to new year
- The Air Show over the sea in August
- The dance festival at the Winter Gardens
- Fireworks nights in the autumn
- A Tangerines Saturday at Bloomfield Road
- Fish and chips on the sea wall
- Who eats where
- Fish and chip restaurants, cafés, ice-cream parlours and rock shops along the Promenade and the piers, the hotel dining rooms and the guest-house breakfasts of the South Shore and the North Shore, the food-hall kitchens and the bars around Abingdon Street and Church Street, the show bars, the cabaret rooms and the late bars of Queen Street and the Golden Mile, the pubs that fill on a Tangerines Saturday, the Italian, Indian, Chinese and Thai kitchens of the streets behind the Winter Gardens and Waterloo Road, the tea rooms and the park café at Stanley Park, and the pubs and restaurants of Bispham, Layton and Cleveleys.
- When
- The season from Easter to the last weekend of the Illuminations, the school holidays when the Prom is full from breakfast, the switch-on at the end of the summer and the lights that keep the town busy into the new year, the coach parties and the weekend groups on a Friday and a Saturday night, the conference and dance-festival weeks at the Winter Gardens, the Air Show in August, the fireworks nights in the autumn, the Tangerines at home, and the quiet weeks of January and February when the town eats with itself and the rooms that trade all year earn their name.
- Getting there
- Blackpool North brings the electric trains from Preston, Manchester and Liverpool, with the West Coast Main Line at Preston and a few through trains from London, Blackpool South brings the line through Lytham and St Annes, the M55 brings the M6 to the edge of town, the trams run the whole seafront from Starr Gate to Fleetwood and up Talbot Road to the station, the coaches bring the day trippers to the car parks behind the Golden Mile, and the Tower stands at the end of every view along the Prom.
The brief
What a Blackpool restaurant website has to do
The season and the winter are two different businesses
From Easter to the Illuminations the Prom brings the visitor who has never heard of you and decides on a phone at the sea wall; from January to March the town's own regulars keep the lights on. A site with opening hours that change with the season, as text Google can read, and a reason to come in February, serves both.
The visitor decides on the Prom with a phone in one hand
A family on the sea wall searches for fish and chips and picks from the first three results and a photograph. The Google Business Profile, the menu with prices as text and a page that loads on a weak signal in a crowd decide who gets that table.
Say the Prom, Church Street, South Shore or Bispham
A search for dinner in Blackpool could mean chips on the Golden Mile, a table before a show at the Winter Gardens, a guest-house supper in South Shore or a Sunday roast in Bispham, and they are different evenings and different money. The site, the map and the profile have to name the street and the shore, so the right people arrive.
Groups book weeks ahead and want an answer tonight
Coach parties, dance-festival tables, hen and stag weekends and conference dinners are booked from somewhere else, weeks before the night. A group page with the set menus, the deposit and the size of party the room takes, and an enquiry form that reaches a person, wins the booking before the coach leaves.
What we do, how we do it, what you get
Built from the kitchen outwards by someone who has run one
EDC's founder spent twenty years running hospitality operations before founding the consultancy in June 2024. A Blackpool site starts with the menu, the sittings and the margin, and only then with the design that sells them on the Prom or on Church Street.
On the floor
- Menu and marginThe menu costed line by line and priced against your margin before it is designed.
- Service flowSittings, turn times and the Illuminations plan decided before the booking system is switched on.
- Allergens and specsAn allergen matrix and recipe spec sheets the kitchen works from and the website can quote.
- Team and standardsOpening checklists and service standards written for the people who will run the room on an August Saturday.
On the screen
- The websiteMobile first, fast on a phone on the sea wall, a menu Google can read, the table bookable in two taps.
- Local searchThe Google Business Profile corrected to the street and the shore, listings matched to it, reviews answered.
- BrandA logo, palette, type, menus and signage files that look the same on the door, the table and the phone.
- Email and socialA customer email system and a social plan that say what is on this week, kept current by someone who knows the kitchen.
What you get
- 1A written scopemapped to a figure on the pricing page before anything is built
- 2A site you ownon your own domain, with the files and the logins
- 3A menu Google can readnot a PDF: dishes, prices and allergens as text
- 4A profile that matchesthe Google Business Profile corrected to the site, street by street
- 5A booking paththat works on a phone between the tram stop and the door
- 6One person to callAli, the founder, from the first call to launch and after
Prices
Website packages, in pounds
Starter
£1,650one-off
Perfect for small businesses just getting started online
Pro
£2,950one-off
Ideal for established businesses needing more features
Standard
£5,800one-off
Mid-range option for growing businesses
Premium
£6,500one-off
Multi-location or high-end venues
Other prices
- Local VisibilityLocal SEO£850per month
- Growth SEOLocal SEO£1,550per month
- Full Brand KitBranding£1,850one-off
- Menu EngineeringMenu£2,500one-off
- Quick ZoomAudit£450one-off
- Social Media – StarterSocial£850per month
The same in every area EDC works. What each package includes is on the pricing page.
The steps
How it works
A thirty-minute call
You talk to Ali about the venue and the trade you want more of.
A written scope
What will be built, mapped to a figure on the pricing page.
The build
Built mobile first and reviewed with you at each stage.
Launch and after
Go live, listings checked, then the support period of your package.
Questions people ask
Web design in Blackpool: the questions people ask
How much does web design cost in Blackpool?
From £1,650 for Website – Starter, the same in Blackpool as anywhere EDC works. The pricing page lists every package and what it includes.
Do you design websites for businesses in Blackpool other than restaurants?
EDC builds for the food and drink trade: restaurants, cafés, bars, pubs, tea rooms, bakeries and delis. A site for a fish and chip restaurant on the Promenade or a bar on Queen Street is built by someone who has run one.
Who designs restaurant websites in Blackpool?
Epicurean Digital Consultants, based in Wimbledon in London and working in Blackpool by train and by video call, founded in June 2024 by Ali Solak after twenty years running hospitality operations.
Do you cover South Shore, Bispham, Cleveleys and Lytham St Annes as well as the town centre?
Yes. South Shore, North Shore, Bispham, Layton, Marton, Cleveleys, Poulton-le-Fylde and Lytham St Annes are part of the same trade as the Promenade, and the local search work names the street and the shore as well as the town, so the right people find the door.
Do you need to visit the restaurant?
One visit is usual at the start, to see the room, the kitchen and the walk from the Prom or the tram stop; the rest is by video call and email. Blackpool is about three hours from Euston with a change at Preston, so a visit is a day, not a week.
Where this page's design comes from
Pixel Quest, one of the concept sites in the Web Portfolios
The idea of a display you work by hand is borrowed from that demo: there a television you change channels on, here six fairground boards you switch on, with names that decode letter by letter like an arcade screen. It is a concept site with a fictional brand; no business on it is real.
A website that knows the Golden Mile from Church Street and an Illuminations Saturday from the first quiet week of January
Everything EDC does, for Blackpool and everywhere else